French Railway Company SNCF placed brightly coloured doors in public places around Paris, letting people get a flavour of European cities. Under the banner ‘Europe is just next door’ SNCF delighted people with a witty campaign that struck a chord with consumers. It created a connection not only between the consumer and the location, but also with SNCF placing it as a company that could make it into a reality. Interactive marketing reaches a new level with the SNCF’s Europe, It’s Just Next Door campaign to promote the railway system.
SNCF Opens Interactive Doors Between European Cities. This video compilation of the events has just been launched as the brand’s latest online and cinema commercial and also accompanies an outdoor media campaign. It’s Just Next Door. Actually, it is not new, the campaign is from 2013, but it is so creative and a way more different than other campaigns. What if it only took the opening of a door to be sent, in a second, from France to another large European city? On September 13th and 16th, SNCF and TBWA Paris made it happen for tenths of pedestrians. These interactive and fun experiences not only created multicultural links among Europeans, but also enabled us all to realize that at the end of the day, Europe it’s just next door.
Imagine you open a door and you could walk through to another city! They installed doors with real-life recording cameras in various locations all across Europe. The campaign was called Europe: It’s Just Next Door. In their advertising campaign ‘Europe, It’s just Next Door’ SNCF Railways is opening its interactive doors to Europe in fun but clever ways.
Sncf Opens Interactive Doors Between European Cities
The Ambient Advert titled Europe. It’s Just Next Door was done by TBWA Paris advertising agency for brand: Sncf in France. It was released in the Oct 2013. Television & Cinema Europe is Just Next Door (French) for SNCF by TBWAPARIS – Bystanders were able to play with a mime artist in Milan, have their portraits. La Fiesta Brava: Walk to Glory Bound Gyro it’s just next door – See 14 traveler reviews, 3 candid photos, and great deals for Hattiesburg, MS, at TripAdvisor.